This week is all about showing gratitude, and we wanted to take the opportunity to thank all of our loyal customers who have been incredibly supportive throughout the years. We appreciate and love all of you so much!
With Small Business Saturday coming up we also wanted to encourage you to continue showing your support to other small businesses for a variety of reasons.
For one, independent businesses are essential for our country’s economic success. In 2018, the United States Small Business Profile reported that the “United States small businesses employed 58.9 million people, or 47.5% of the private workforce, in 2015.”
There’s also a level of better customer care. Unlike many corporations, small businesses genuinely cherish their customers and will do what it takes to ensure that they have an enjoyable experience while shopping. Similarly, the products sold by independent businesses are usually of higher quality, as they are typically produced in a relatively small quantity. Speaking of not being mass-produced, small businesses sell unique items, which is a major plus if you are seeking products that are one-of-a-kind.
“Most independent businesses are run by people - not by boards, not by stockholders, not by algorithms. And so you get a different kind of care and quality in their product because their work is a reflection of themselves. Instead of focusing on the next market they’re expanding into or the next round of funding they’re raising, they’re focusing on the details and being the best they can be,” explained Of a Kind co-founders Erica Cerulo and Claire Mazur in a joint statement published in a December 2016 Forbes article.
Small businesses also have a tendency to give back. For instance, here at The Gentle Pit, we have made a commitment to donate at least 10% of every sale to various rescue organizations. We also have a G4 (Give Good...Get Good) VIP Program. In order to become a G4 VIP, all you need to do is give a $20 annual donation to any 501(c)(3) nonprofit organization. This can be done on our site for your convenience. Our G4 VIPs get a 20% off coupon and early access to sales, new items, and collection launches for an entire year!
We hope you and your furry friends have a wonderful Thanksgiving!