The Gentle Pit is a mission-based apparel company with two unique goals: To fund dog rescue differently and to re-brand Pitbull type dogs through beautiful design and imagery.
We are rescue advocates. We see how hard rescues work every day just to raise the money they need to save more dogs lives. We believe that for-profit business' have a responsibility to give back to the community that has supported them. As such, we want to use our profits for good by giving as much as we can back to the continued animal rescue effort.
Our clothing, fine jewelry and other goods are designed to be beautiful and understated. You don’t have to be a hardcore activist to love our brand or wear our products. All of our designs are intentionally minimalist. Even our signature pit bull logo is subdued. It softly represents a pit bull but could also easily reference any dog. Because when it comes down to it, pit bulls are in fact exactly like any other dog.
With a focus on inclusivity, The Gentle Pit is able to reach a broader audience—and hopefully inspire conversations that matter.
We want to reach people who’ve perhaps never even thought about rescuing a dog or loving a pittie. And we believe the best way to achieve this is by creating an attractive, warm, beautiful brand that people are naturally drawn to. Once we catch their eye and ignite their curiosity, the lifesaving conversations can begin.